Blog
Cut out filter words (to make your copy sing)
Cutting out filter words helps you show rather than tell your reader what’s happening in a scene — immersing them in the story and the experience, rather than making them an observer of it.
Find a framework for YOUR story
Are the events in your story’s plot producing narrative tension and making the reader want to read on? | Try this narrative framework activity to test and improve your story’s mettle.
A story structure that works for you
Storytellers have used structures like the Hero’s Journey to shape stories for eons. These frameworks are best understood when represented visually. Take a look at this post to see how.
The secret of structure
If plot is the WHAT of a story, structure is HOW the author chooses to tell it. And, while plot is unique to your story, in that each character and event is distinct, story structure is not.
The power of plot
Like a well-developed character, a well-structured plot is guaranteed to keep your story moving and your reader steaming through your book.
Getting your beginning right
The work of the beginning of an article or the opening chapters of a novel is to hook the reader in, anchor them in the story and convince them to continue reading.
A writing routine that works… for you
Want to create a writing routine that motivates you to get words on the page? | Read on to discover how.
Changing careers: a lifestyle choice
Changing careers from teacher to Melbourne copywriter and instructional designer was a lifestyle choice and a chance to stretch my wings.
Unlock your creativity!
Do you suffer writer’s block at the sight of a blank page? Even as a seasoned Melbourne copywriter, getting those opening words down can be a task. But over time, I’ve developed a few hacks!
Take a look at this post to learn more.
Creative copy: How to write a short story
Would you like to take your short story to the next level, but don’t know how to? I’m a Melbourne copywriter and a published author who loves working with writers to develop their creative work.
Who else wants to know how to use questions to write captivating copy?
One of the first things I learnt as a fresh-faced journalism student at university, one hundred years ago, was the power of the 5Ws and How. As a seasoned Melbourne copywriter and writing coach, I still use this method daily.
WRITING PROMPTS — to help get your creative juices flowing...
Writing prompts are a great way to ease into a piece and to improve your literary form. As a Melbourne copywriter and author, I often use prompts to generate new ideas and to flesh out existing ones.
Blast your business into 2022 with a Melbourne Copywriter!
Make your New Year’s Resolution stick with a Melbourne copywriter.
This year you’ll definitely buy organic, jog five kilometres each morning, write a novel and redo your website... Let me create crisp new copy for your business.
Podcast: Not Just About Copy with Emily Brewin
An interview on the Not Just About Copy podcast about the writing life, imposter syndrome and why schools are great places to find characters for my novels…
How to write a human-centred LinkedIn profile
LinkedIn is the world’s largest professional network and your profile is the ticket into it. No pressure, but while your CV is vital, a well-crafted summary is gold!
Meanjin – What I’m Reading
When I was in grade one, Mum decided it was time for me to get musical. So, despite having no natural inclination, she packed me off to Mrs Gregovich’s (AKA Mrs G, to those of us who had trouble grasping her exotic name) piano class.
Writers’ Groups
Earlier this month I ran a session at Writers Victoria titled, Writing Groups: How to Find, Build, and Maintain an Effective Writing & Critique Group. So I thought it might be a good opportunity to wax lyrical on the advantages and occasional pitfalls of writers’ groups, with a few hot tips thrown in.
The Art of Nakedness
Life modelling has a rich history, informing some of the world’s great works of art. But in a world of hyper-sexualisation and ‘perfect’ bodies, where does life modelling fit – and can the profession stay true to its artistic roots?