Blog
How to Write Smarter, Not Harder
Great writing is a cornerstone of effective communication for any business | Learn how to write smarter rather than harder to get the most out of your words.
Choosing an Editing or Proofreading Service
Want to improve your written work? A great editor and proofreader will banish misspelt words and wonky sentences and provide useful feedback — taking your writing to new heights! Read on to learn more …
The Power of Words: How a Small Business Copywriter Can Transform Your Brand
Powerful words can captivate, inspire, and persuade | Read on to find out how a small business copywriter can transform your brand!
The Art of Persuasion: How a Website Copywriter Can Help You Convert Visitors into Customers
Want to know how to craft persuasive copy that will help you convert your website visitors into customers? Read on!
An article: What is the International Baccalaureate, and is it right for my child?
I recently wrote a piece for ABC Education about the International Baccalaureate (IB). To learn more about the IB and if it’s a good fit for your child, read on!
A big announcement!
I’m so thrilled my first young adult novel is being published with the excellent MidnightSun Publishing and will be in bookstores in April 2024
Submit your work to a literary agent: a step-by-step guide
Are you after a literary agent to connect you with the right publishers? Here’s a step-by-step guide to help you create a compelling agent submission.
Submit your work to publishers: a step-by-step guide
Here’s a quick step-by-step guide to help you make sure you’ve covered all bases before submitting your manuscript to a publisher.
Writing opportunities to keep you game fit
Try these writing competitions and opportunities, designed to get you off the couch and flexing your writing muscles without breaking a sweat.
Real World Writing for Teens
Real World Writing for Teens is a fun, practical program designed to teach Year 10, 11 and 12 students how to write effectively for the workplace.
For the love of a short story…
I LOVE short stories. As an author and copywriter they offer the chance to stretch my creative wings. Saying this, I thought I’d publish one of my short stories here. I wrote The Desert in 2016. I hope you enjoy it!
How to make 2023 count, creatively!
Want to reach your creative goals in 2023? Here’s a few tips and tricks to make the process more manageable this year.
Feed your creativity this silly season!
Happy silly season! To help you stay in touch with your creativity this month, I’ve compiled a few writerly goodies just for you.
Cut out filter words (to make your copy sing)
Cutting out filter words helps you show rather than tell your reader what’s happening in a scene — immersing them in the story and the experience, rather than making them an observer of it.
Find a framework for YOUR story
Are the events in your story’s plot producing narrative tension and making the reader want to read on? | Try this narrative framework activity to test and improve your story’s mettle.
A story structure that works for you
Storytellers have used structures like the Hero’s Journey to shape stories for eons. These frameworks are best understood when represented visually. Take a look at this post to see how.
A writing routine that works… for you
Want to create a writing routine that motivates you to get words on the page? | Read on to discover how.
Changing careers: a lifestyle choice
Changing careers from teacher to Melbourne copywriter and instructional designer was a lifestyle choice and a chance to stretch my wings.