Blog
How to Write Smarter, Not Harder
Great writing is a cornerstone of effective communication for any business | Learn how to write smarter rather than harder to get the most out of your words.
The Power of Words: How a Small Business Copywriter Can Transform Your Brand
Powerful words can captivate, inspire, and persuade | Read on to find out how a small business copywriter can transform your brand!
The Art of Persuasion: How a Website Copywriter Can Help You Convert Visitors into Customers
Want to know how to craft persuasive copy that will help you convert your website visitors into customers? Read on!
An article: What is the International Baccalaureate, and is it right for my child?
I recently wrote a piece for ABC Education about the International Baccalaureate (IB). To learn more about the IB and if it’s a good fit for your child, read on!
For the love of a short story…
I LOVE short stories. As an author and copywriter they offer the chance to stretch my creative wings. Saying this, I thought I’d publish one of my short stories here. I wrote The Desert in 2016. I hope you enjoy it!
How to make 2023 count, creatively!
Want to reach your creative goals in 2023? Here’s a few tips and tricks to make the process more manageable this year.
Using art as inspiration
Ekphrasis is the point where visual and verbal or written work converges… Look to other mediums for inspiration if your words feel stale or you’re stuck for ideas.
Blood Makes Noise — Now Showing!
Blood Makes Noise is a fascinating play written by its teenage cast about young male friendships — exploring more broadly the gap between who we are and who we’d like to be.
The play examines mental illness, sexuality, friendship, and love from a young person’s perspective, offering a candid insight into what it’s like growing up in post-pandemic 2022.
Showing at the Brunswick Mechanics Institute | Book Now!
Cut out filter words (to make your copy sing)
Cutting out filter words helps you show rather than tell your reader what’s happening in a scene — immersing them in the story and the experience, rather than making them an observer of it.
A story structure that works for you
Storytellers have used structures like the Hero’s Journey to shape stories for eons. These frameworks are best understood when represented visually. Take a look at this post to see how.
A writing routine that works… for you
Want to create a writing routine that motivates you to get words on the page? | Read on to discover how.
Unlock your creativity!
Do you suffer writer’s block at the sight of a blank page? Even as a seasoned Melbourne copywriter, getting those opening words down can be a task. But over time, I’ve developed a few hacks!
Take a look at this post to learn more.
Creative copy: How to write a short story
Would you like to take your short story to the next level, but don’t know how to? I’m a Melbourne copywriter and a published author who loves working with writers to develop their creative work.