Copywriter Services

Are you looking for a website copywriter to create content that not only appeals to potential customers but also to Google?

VISUALISE a website that has clear messaging and is SEO-optimised to boost your business’s online presence.

HOLD this website in your mind’s eye and IMAGINE the benefits it will reap for you and your business.

Luckily, you don’t have to believe in the law of attraction to make this happen...

Instead, let a website copywriter (A.K.A. me) create quality web content that:

• Improves your Google ranking

• Increases conversion rates

• Generates high quality leads

• Builds online authority.

To create website copy that both Google and your customers will love, I’ll:

• Consult with you via phone or Zoom about your business, audience, competitors, brand and vision

• Review your existing content for useful information, testimonials and key words

• Create a SEO plan based on the above, which includes keywords, page titles, meta-descriptions and image tags

• Create a first draft of your SEO website copy for review

• Allow up to two rounds of changes

• Provide professional proofreading of the copy before it goes live.

Do you need an engaging online or print learning experience that creates real change?

Learning experiences that speak to your target audience to spark change are worth investing in. But making sure you get the design process right is a BIG job. This is where I can help …

Great learning outcomes come from understanding learners and their needs.

As a seasoned learning designer, I’ve worked in EdTech developing student-centred digital learning experiences for international and local clients across government, education, corporate, the arts, and non-profit sectors.

With a background in education, copywriting and journalism, I’m confident working through the entire design process — from consultation and workshop facilitation to storyboarding and creating interactive UX designed experiences using a range of authoring tools.

Don’t want a digital resource? No worries, I do print too. As an ex-teacher I’m a pro at writing curriculum-aligned resources across subjects and year levels.

Training doesn’t need to be as dry as an old twig … As a professional storyteller it’s my job to turn even the driest material into compelling content, ensuring it sticks and your learners walk away glowing with enlightenment.

Furthermore, I’m happy to work solo or as part of your team …

Let me help you step your learners up a notch, by:

• Meeting with you to gain a solid understanding of the scope of your project

• Conducting a needs analysis

• Creating and facilitating kick-off and discovery workshops — online or f2f

• Consulting with SMEs and stakeholders at all stages of development

• Collating and analysing new and existing information, research, and data

• Developing a project concept that outlines the problem, your learners’ requirements, the instructional, informational, and technical approach, and the solution

• Scriptwriting for film or audio, and managing AV crews

• Interviewing

• Storyboarding with client, developer, and designer instruction in mind

• Authoring a meaningful, interactive, student-centred, narrative driven learning experience, or working with your creative team to make this happen

• Liaising with you and your client throughout the process to ensure a project outcome that hits the mark every time!

Is your LinkedIn profile outdated, or maybe just non-existent?

LinkedIn is the world’s largest professional network providing you a direct connection to the global market. It’s your chance to showcase your experience and expertise.

But are you tapping into the full potential of your LinkedIn profile?

A well-crafted profile and ABOUT section (the summary) is your chance to meet new customers and to drum up new business opportunities.

As an experienced storyteller, I will create a personalised narrative that attracts the right attention and makes your profile stand out from the crowd. A interesting professional profile that reflects your character, values and expertise.  

Let me ensure your LinkedIn profile does you justice by:

• Listening to your story and objectives via a one hour Zoom or phone conversation

• Mining your current profile, website, blog, personal diary (just kidding!) for relevant material

• Creating an engaging narrative that reflects you as the professional and interesting human being you are

• Working with you to guarantee your profile is spot-on, including one round of edits.

Business Copywriting

Are you struggling to make your message heard amongst the content white noise?

In our ever-evolving, fast-paced world it’s sometimes difficult to stay on top of the daily pressures of your business, let alone its longer-term needs. SEO optimisation gets pushed down the to-do list and updating the content on your website just feels like another distraction.

 Your time is money, right?

But your social media does need a refresh and you could really use some help repositioning your brand.

After all, you know that clear, targeted copy that reflects your business is key to being heard amongst the crowd.

Your move.

Let me help your business rise above the content white noise with strategic, streamlined, SEO- optimised copy that reflects your business’s values and achieves results.

Whether it’s website or social media content, a press release or an annual report, I’ll capture your business’s tone of voice and curate words that will make your ideal customer sit up and listen.

You’re not on your own!

Business copywriting is the right fit for:

• Growing and evolving businesses who need new or updated copy

• Businesses who want clear, engaging and targeted communication

• Brand positioning or repositioning

• Businesses who want their online presence enhanced via SEO-optimised content

• Single or ongoing bookings.

Proofreading & Editing

Do you need a second pair of eyes cast over your copy before you hit publish?

After all, two pairs of eyes are better than one, and objectivity is key to creating convincing content.

A thorough proofread or edit will ensure your copy is as clear, engaging and as persuasive as possible.

Call in a professional editorial side-kick!

As an author and journalist, I’m an expert at cutting, crafting and creating words that sing.

To do ensure your copy is of the highest quality, I’ll:

• Proofread your copy and suggest minor spelling, grammar, tense and sentences changes

•  Suggest one of two types of edits, if needed

•  A copyedit to improve sentences and paragraphing. Or, a structural edit to ensure the logical flow of ideas and a consistent use of style, voice and tone

• Or, collaborate with you to edit your own work.

Have you got a story that’s itching to be told or one that’s written but needs work?

All writers know that creating a solid story is about dedication, discipline and hard yakka.

Ernest Hemingway once wrote, ‘There is nothing to writing. All you do is sit down at a typewriter and bleed.’

And bleed we writers do, for the sake of our art. But, why do it alone?

As a novelist and freelance writer, I understand what it takes to develop, structure, edit, redraft, redraft, redraft and pitch your story.

For over a decade, I’ve written novels, short stories, feature articles, profiles and news for digital and online publications. I know the positive impact that workshopping, constructive feedback and mentoring can have on your piece.

So, why not let me show you?

Together, we’ll to take your fiction or non-fiction writing to the next level by incorporating one or a pick-and-mix of the following:

•  A manuscript assessment of your short story or the first three chapters of your novel.

• Editing and proofreading - fiction or non-fiction (up to 5000 words).

• A one hour, one-on-one mentoring session that focuses on ways to improve your story and your writing process.

• An engaging pitch, including a cover letter, synopsis and the first three chapters of your novel - for an agent or publisher.

• A synopsis of your novel or short story.

• An author bio.

Do you have an exciting initiative that could attract funding if only you had the time or the inclination to write a grant application?  

Because, no matter how exciting your project is, writing a competitive grant application is ALWAYS time consuming and tedious.

There’s the project overview, key criteria, budget, timeline, letters of recommendation and work samples to consider. Not to mention the word limit and deadline.

Or, the FIERCE competition!

As the recipient of numerous fellowships, residencies and grants, I can vouch for the hours of work that goes into creating a gold-standard application. And as an assessor, I know that the best applications are clear, engaging and relevant.

So, why not let me do the fiddly bits for you…

As your personal grant application writer, I’ll help you with one of the following:

• Write your application from scratch after consulting with you about the scope and purpose of your project.

• Work with you to get an existing application up to speed. This will include rewriting, editing and proofreading as required.

• Proofread an existing application to iron out any bumps and to ensure you’ve met all criteria before you submit it.